ASDA Giant Footlong Eclair
This TikTok was an especially fun one to make. I've included this video in the highlights on here as it trended for a slightly different reason to the others.
This reason being the humour involved. The humor is a recognisable meme format that didn't start on TikTok, I don't know where it started however it is such a recognisable format as soon as people see the first caption they immediatly know what the video is going to be. This helps with retention and hookinh the audience in right away therefore helping this vidoe to trend and attributed to its success.
I also believe that what attributed to it's success was the novelty factor of the large 'Giant Eclair'. It's something different and unexpected which again hooks the audience in, adding this to the comparison and the comedy multiplies the videos effect while showing off the quality and quantity of the product.
This video was alos filed alongside ASDA's Christmas photography set showing how TikTok's don't need the full investment of their own and can be added on to other products reducing the cost at the same time providing a huge value to the client.