ASDA Salt and Pepper Potato Pots
This recipe was part of a series of air fryer recipes I did. I knew that over the winter of 2022/2023 air fryers were an overarching trend in the recipe area of TikTok so therefore decided to capatalise on this.
As well as air fryers being an overarching trend saving getting value for money was also something that helped videos go viral and ASDA had previously seen success in the launch of their 'Just Essentails' range. This range focussed on providing the best value for customers for certain products.
Therefore, I felt that if I included all of these seperate trending items together with a current trending recipe that had recently seen success on Plant Foods TikTok among others, it would be a successful TikTok showing off the value of ASDA to customers. This proved to be successful with 5,800,000 views and 16k likes.