ASDA - The ASDA £5 Challenge Movie Night Edition
From ideation to execution this TikTok was a culmination of a series of vidoes all surrounding the £5 challenge format.
The reason as to why I decided on this format was to show the value that £5 can get you in ASDA in a fun and organic way.
Especially in the current times there are trends in which people are looking for value and deals and this feeling and trend really helped this video grow alongisde its orgainc and non advert feeling which is of great importance on TikTok.
I feel on TikTok people need to feel like they are not being advertised to, which is hard for a big corporate brand such as ASDA. So to convey these products they wanted to push, I did it through a medium such as a cahllenge, which is very social first and easy for the viewer to follow without feeling like the products are being pushed onto them.